Visual Designer & Project Manager

Coinme’s business is centered around Bitcoin ATM machines and Crypto Advisory Services. We need assistance in maximizing our online funnel and optimizing the user flow from initial outreach to customer experience after the sale. We believe a lot of this is centered around our website. The website should be a source value for lead generation (new users) and potentially additional information for existing or returning customers. Our goals for this project include: Stay on brand with the rest of the website Research and evaluate our current user flow for Crypto Advisory Services Optimize Crypto Advisory landing page for lead generation Maximize conversion with appropriate call to action Evaluate or recommend relevant content for users.

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Process & Approach


The site redesign should establish style guides, information architecture, and voice and tone examples that would help convey the brand in a compelling and persuasive way to help grow the business. The redesigned site will help increase page visits, increase inquiries, and convert more visitors into leads.


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Design Exploration



Ca page version 2

Coinme hifi ca page2

Coinme hifi ca page

During the kickoff meeting with the Coinme stakeholders, they asked if a logo redesign was possible? I decided to accept the challenge! Here are the results from many iterations and user testing.

Coinme logo poster