Seattle Seahawks

Visual Designer & Information Architecture

The Seahawks wanted to understand the current usability problems of their app and obtain recommendations for improvement. They also asked for other ideas that could improve customer experience.

Arisnance ux portfolio deck

Process & Approach



objectives


•The business goal is to minimize confusion about ticketing.

• Identify pain points of Seahawks fans

• What unmet needs or enhancements to the app might help?

• Visual design an improved customer experience

Persona


Man persona


Design Exploration


Arisnance ux portfolio deck%20(2)


Seahawks old screens


Seahawks hifi mockup


Seahawnks hifi 2